Safeco Insurance Company
1923
Pioneering a new approach to insurance
In 1923, founder and insurance executive Hawthorne K. Dent had a
vision to pioneer a whole new approach to insurance. Defying
convention, and ignoring doubtful peers, he started the General
Insurance Company of America in Seattle, Washington.
People called us “The General.” Although back then the center of
insurance activity was located in the Northeast, we began to earn
praise for our competitive prices and superb service. Over the years
our business spread down the West Coast to Southern California and
as far east as Connecticut.
1953
The name SAFECO is born
In 1953, “The General” created a subsidiary called Selective Auto
and Fire Insurance Company of America, or SAFECO, as a strategy to
compete against fast-growing national companies. The key to our
success? Computer automation tools. Just a few years later, we
entered the life insurance business. And by the late 1960s, we began
to offer mutual funds and commercial lines of credit. We were so
successful, “The General” renamed itself Safeco Corporation.
1997
Expanding east
In 1997 we took a major step forward by acquiring American States
Financial Corporation. This doubled our agent force, increased our
presence east of the Rocky Mountains, and enabled us to become a
leading writer of insurance for small- to mid-sized businesses.
2002
Returning to our roots
To recover from a tough financial period in the late 1990s, Safeco
refocused on the tenets first set out by our founder H.K. Dent -
competitive pricing and disciplined underwriting combined with
automated technology tools. In 2002, the strategy proved successful
as our financial strength began to recover and grow.
2004
Shifting our focus
In 2004, we sold our life and investments division, focusing our
attention fully on property and casualty insurance, as well as
surety bonds.
2008
Becoming a Liberty Mutual Insurance company
In September 2008, Safeco became part of Liberty Mutual Insurance.
The financial strength of our parent company, combined with a
national network of local independent agents, has enabled Safeco to
focus exclusively on personal insurance. We offer a comprehensive
mix of coverage, pricing and personalized service to individuals and
families looking to protect their homes, autos and more.